Be Serious, Don’t Be Casual

People that are casual about pursuing their goals become life’s casualties. They are continually disappointed in themselves, but not too disappointed because they never really expected to achieve their results. They never put pressure on themselves to produce results.

Casual people take a lax approach to life. They have no written goals, and they don’t share the vague goals rattling around in their head with anyone else. The only time they come up is when they complain about not reaching them. These are the same people that waste their best hours chatting, gossiping, watching TV or addicted to social media.

Serious people expect to make progress. If their goal is to lose weight, they set weekly goals. They track their food to ensure they create a caloric deficit. They share their goal with supportive friends who they check-in with regularly to share their progress and frustrations. They spend their time with people that have achieved their goal and will be a positive influence on them. They put internal and external pressure on themselves to make consistent progress.

When someone tells me their frustration with losing body fat I begin by asking them, how many calories they are eating each day. When they say they don’t know, I know they aren’t serious. Many people complain about their genetics, but when I ask them how many calories they are eating each day, they don’t know. If you don’t know how many calories you are consuming each day, don’t expect to lose much weight or keep it off.

Learn more:

Flying Blind – If You Aren’t Logging Your Food You’re Flying Blind,

Top 5 Priorities of Effective Fat Loss and Looking Great, and

Group Norms & Expectation- Don’t Put Rocks in Your Backpack and Pebbles in You Shoes



90-DAY BOOK PROMOTION (20% off Paperback & FREE DOWNLOAD PROMOTION 19-23 March 2018)

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I want to thank everyone for their support and positive feedback. The purpose of the promotion is to show my appreciation and ask for your continued support (BOOK REVIEWS).

I want to show my appreciation by reducing the price of the PAPERBACK by 20%, offer the KINDLE version for $2.99 (with a FREE Download Promotion beginning Monday, March 19, 2018, through Friday, March 23, 2018. The price of the Audible audiobook is set by Amazon.

You can DOWNLOAD the book’s 20-WEEK PROGRAM, LIST OF EXERCISES (with Video Demonstrations), STARTER GUIDE HERE.

I would greatly appreciate it if you could devote 5-minutes out of your busy schedule to write a BRIEF REVIEW. Reviews greatly increase visibility on AMAZON; without them, our book is invisible.

“Men’s natures are alike; it is their habits that carry them far apart.” Confucius.

“We are what we repeatedly do.” Aristotle

First we form habits, then they form us; so why not engineer your habits to become the best version of yourself? Our book teaches high-impact change strategies that make the process of adopting a healthy lifestyle easier. The nutrition and workout program, like the change techniques, have all been proven effective, and are all backed by research and scientific studies.

The promise: If you are committed to applying our 7-highly effective change strategies, you will translate desire into action; whatever your goal is; execution is the key. We don’t get what we wish for; we get what we work for.

“Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” – Benjamin Franklin.

“Men’s natures are alike; it is their habits that carry them far apart” Confucius

“Without a sense of urgency, desire loses its value.” Jim Rohn

“Be as careful of the books you read, as of the company you keep; for your habits and character will be as much influenced by the former as by the latter.” Paxton Hood

“Identify your problems but give your power and energy to solutions.” Tony Robbins


“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” Aristotle

“Accountability breeds response-ability.” Stephen Covey

“Your body keeps an accurate journal regardless of what you write down.” Anonymous

“Food is fuel, not therapy.” Anonymous

“The purpose of training is to tighten up the slack, toughen the body, and polish the spirit.” Morihei Ueshiba

“Early to bed and early to rise makes a man healthy, wealthy, and wise.” Benjamin Franklin

“The fight is won or lost far away from witnesses – behind the lines, in the gym, and out there on the road, long before I dance under those lights.” Muhammad Ali

“The secret of getting ahead is getting started.” Mark Twain

“The hardest thing about exercising is to start. Once you’re exercising regularly, the hardest thing to do is stop.” Anonymous

“Strength and growth come only through continuous effort and struggle.”-Napoleon Hill

“Some people dream of success, while others wake up and work hard at it.” Winston Churchill



We focus on a sustainable lifestyle because if your program isn’t sustainable, neither will be your results.

cover (jpeg) 09.29.2017


5 Reasons To Keep A Training Log

“If you want it, measure it. If you can’t measure it, forget it.”

Peter Drucker

basic program log

If you want to improve your performance, you MUST track it. This sounds like common sense because it is, but how many people do you see in the gym keeping a training log? Do you keep a training log? The difference between exercising and training is a training log.

 Here are the 5 Reasons You Should Keep a Training Log:

  1. It is what athlete’s do.
  2. It allows you to measure the effectiveness of your program.
  3. It will cause you to consistently train harder.
  4. Recording small wins helps to sustain motivation.
  5. It is your best tool for overcoming training plateaus.


#1 It is what athlete’s do.

If you don’t keep a log, I would suggest you aren’t training; you are exercising. There is nothing wrong with exercising. You are still lapping everyone who’s sitting on the couch watching Netflix, but if you want to make progress, I suggest you train like an athlete. A large part of CrossFit’s effectiveness can be attributed to the tracking of personal records (PRs). When you are working out to improve performance by setting new PRs you are training like an athlete.

Athletes set performance goals and so should you. Instead of going to the gym with the vague goal of getting stronger and fitter, set quantifiable goals. For example, run a 7-minute mile or a five-pound increase in your five-rep maximum deadlift by the end of the month. fractional plates.PNGFractional plates allow you to break down your strength training goals even further. You can use ½ pound fractional plates to add 1-pound to the bar at a time. So instead of attempting to increase your deadlift by five pounds all at once, you can attempt to increase it by 1-pound each week. Most gyms do not have fractional plates, but my gym does. That is because I purchased them. I did not want to carry the plates to and from the gym, so I decided to risk the 33 dollars I paid for the plates and left them at the gym.

You can also break down your monthly cardio goals into smaller weekly goals. For example, you can increase your treadmill speed as little as 1/10th mile per hour (MPH) each week to reach your monthly goal. Small incremental improvements are easier to achieve and sustain. Progress by the yard is hard, but by the inch is a cinch.

The program I provide in my book encourages you to set performance goals around building your strength. Getting stronger makes daily activities easier, including biking up a hill or climbing stairs. Strength training helps you improve your performance on cardio-based activities. This is supported by a study, which concluded that heavy strength training improves running and cycling performance following prolonged submaximal work, in well-trained female athletes.[i]

Elite athletes are meticulous trackers. They track their training, their nutrition, and their sleep at a minimum. Some will track other metrics like their waking heartrate because a spike of 5 to 10 beats per minute, could be an indicator of overtraining or illness. Elite athletes track everything because they are serious about performance. If you want to improve your performance, keep a log.#2 It allows you to measure the effectiveness of your program.

Maintaining a training log allows you to gauge the effectiveness of your program by measuring your progress. Without a training log, you are essentially flying blind. Your training log will provide you with valuable insights. The more information you register in your log, the better. At a minimum, we should record:

  • our workout volume
  • our workout intensity
  • the number of hours sleep we get
  • the quality of our sleep (poor sleep can be a sign of overtraining)
  • the number of calories we consume
  • weekly average grams of macronutrients (protein grams at a bare minimum)
  • weekly bodyweight average

You will learn from your log, how much training volume you can effectively recover from. You will learn what training frequency yields the most progress. You will learn how long you can maintain a high level of effort before you need to a de-load week. A de-load is when you intentionally train at a lower intensity to promote recovery. You cannot maintain a peak level of training indefinitely. I suggest a de-load week every 3 to 6 weeks, depending on your ability to recover.

Everyone makes great progress when they first begin to train hard. I would not use your initial training program as a gauge for what works. The programs you follow after your first 6 to 12 months are a much better indicator of what works and what doesn’t. If you are making progress on your current workout routine than it is effective. I wouldn’t change things very much until your progress halts.


#3 It will cause you to consistently train harder.

I don’t maintain a log when I am recovering from a peak training cycle. When we keep a log, we naturally train harder. We’ll look at what we did last week, and we will challenge ourselves to do better. Maintaining a log helps to foster healthy competition with ourselves.

We naturally push harder when we track our performance. Not only will we push harder during our workouts, but we will also be more consistent. Recording an activity automatically modifies our behavior by making us more mindful of it. Recording our workouts will make us more aware of our workout consistency.

A log doesn’t lie. If we have been missing workouts or skipping leg days, the log will make it obvious. If we aren’t getting enough sleep or are eating too many calories, the log will make that clear.

#4 Recording small wins helps to sustain motivation

Natural bodybuilders and modern powerlifters go to the gym to set new PRs. They advocate avoiding muscle failure. They want to perform a goal number of repetitions on each set successfully. They want to build small wins. These small wins keep them motivated because each victory is another step closer to their goal. After all, our goal is to get bigger and stronger, not failure. Achieving these short-term goals generates the small wins we need to stay motivated during the pursuit of our long-term goals.

Using this philosophy, they have built an impressive amount of muscle. Powerlifters cycle their weights. For example, each week they might attempt to increase their three-repetition max (RM) slightly. If your three-rep max on the bench press was 185 pounds, and you could increase the weight just one pound each week, at the end of the year your new three RM would be 237 pounds. That would add an appreciable amount of muscle to your chest, shoulders, and triceps. It is much better to succeed with a one-pound increase than to fail with five. Fractional plates make these small increases possible.

#5 It is your best tool for overcoming training plateaus.

When we fail to make progress, the three areas to examine are our DIET, our TRAINING, and our RECOVERY. All of this information is contained in our training log. Without a log, we are relying on our memory. Not the most objective source of information. A log would be a lot more reliable source of information. “The palest ink is better than the best memory.” Chinese Proverb

If our goal is to gain muscle mass, and we have stopped making progress we would examine our log and determine if:

  • 1) we were eating enough calories and protein
  • 2) if we were getting enough sleep
  • 3) if we were training too much or too little
  • 4) if we were getting stronger
  • 5) if we needed a de-load week

As we gain muscle, we will need to continually increase the number of calories we consume to continue gaining weight. The reverse is generally true for weight loss. We might initially lose weight consuming 1,900 calories a day, but eventually, as our bodyweight decreases and approaches 170 pounds, we might need to consume fewer calories. I provide these numbers as an example. Everyone’s metabolism varies, that is why using the MyFitnessPal is a fantastic tool for determining how many calories we need to consume to gain or lose weight.

Our training log is our best tool for determining what we need to do to break through a training plateau. Without a training log, we are simply guessing.

Best Wishes and Best Health!

Self-awareness is the first step in transformation. Change your habits, change your life! 

Learn more Why a Natural Lifter Should Never Train Like Someone Using Steroids – How Naturals Should Train

Natural body builder

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Book Available on AMAZON [Paperback, Kindle & Audible Audiobook]

Are you ready to reboot and reset your relationship with food and exercise? Most programs focus on the mechanics of weight loss but fail to adequately address the psychology of change required. Most people know more than enough about nutrition and exercise to lose weight, but fail to act. This book takes a new approach to getting leaner, fitter, and stronger. 

The Fat Loss Habit: Creating Routines that Make Willpower and Fat Loss Automatic takes a new approach to getting leaner, fitter, and stronger. The program uses high-impact change strategies that make the process of adopting a healthy lifestyle easier. The nutrition and workout program, like the change techniques, have all been proven effective, and are all backed by research and scientific studies.

#theFatLossHabit #FatLoss #WeightLoss  #GetHealthy #HealthyLife #Fitness #Nutrition #FitQuote #GetFit #NoExcuses #TrainHard #GetStrong #WeightTraining #Workout #Motivation #Positive #Inspiration #Habit #Happiness #YouCanDoIt #Success #BodyTransformation #naturalbodybuilding#traininglog #workoutlog

[i] Vikmoen O, Rønnestad BR, Ellefsen S, and Raastad T, “Heavy strength training improves running and cycling performance following prolonged submaximal work in well-trained female athletes,” Physiol Rep. 2017 Mar;5(5). pii: e13149. doi: 10.14814/phy2.13149.

The Fat Loss Habit – Book Introduction

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Are you ready to reboot and reset your relationship with food and exercise? Most programs focus on the mechanics of weight loss, but fail to adequately address the psychology of change required. Most people know more than enough about nutrition and exercise to lose weight, but fail to take action. This book takes a new approach to getting leaner, fitter, and stronger. The program uses high impact change strategies that make the process of adopting a healthy lifestyle easier. The nutrition and workout program like the change techniques, have all been proven effective and are all backed by research and scientific studies.

This book is full of change strategies and provides a blueprint for how they can be applied to transforming your body. These strategies can also be used to transform your relationships, build your career, and improve your life. You will learn the importance of creating a sense of urgency around your goal, tweaking your environment to foster new habits, finding bright spots, and generating short term wins to help you sustain momentum. Motivation is fleeting, that is why you will learn techniques to keep you stoked. You will learn how to apply solution based therapy’s miracle question to subdue personal struggles. You will learn how Starbucks teaches willpower to their baristas to produce a first-class customer experience. You will learn about action triggers, and how they are the key to adopting instant habits. You will learn how to use your smart phone to lose body fat, improve your workouts, and create new habits.

You will learn how group norms help US soldiers returning from Vietnam, overcome heroin addiction. You will learn what is often perceived as a “people problem”, is often a “situation problem. It is much easier to change one’s environment, than one’s attitude and behaviors. You will learn about internal struggles between your logical brain and your emotional brain, and how you can leverage their respective strengths to achieve your goals, instead of sabotaging them. You will learn to break the habit of procrastination by applying the 5 second rule. You will learn that measuring an activity, automatically modifies your behavior because of the increased attention it is receiving.

You will learn why you should prioritize strength training while on a weight loss program. Learn how to properly design strength training program, that can burn more calories than traditional cardio. Learn how to build strength and muscle based on science, not bro-science. Learn when and how to incorporate cardio sessions into your routine to get leaner, stronger, and fitter. Learn to prevent normal loss of muscle that occurs during most fat loss programs, which results in early plateau and gaining back the weight lost, and in some cases a few extra pounds. Learn three methods to keep the weight off and reset your body’s set point body weight. No foods or alcohol are off limits. This is not an extreme 12-week quick fix program. Those programs do not often work because they are not sustainable. This program is designed to fit in to your personal lifestyle.

There is a lot of inspiration in the pages of this book. In many cases, real life examples are used to illustrate the effectiveness of the strategies being taught. You will learn how an unwelcome American advisor, with meager resources, and a limited timeframe to achieve significant results, was able to solve the problem of childhood malnutrition for millions of Vietnamese children. You will be surprised to learn that solution to complex problems, are often simple if you observe the patterns surrounding them. For example, a US Military Army Officer, in Kufa, Iraq; noticed that preceding violent riots, protesters would gather at dusk and shortly thereafter food trucks would fill the plaza. After requesting the food trucks not enter the plaza at dusk, the number of riots dramatically dropped.

Most people would agree with the statement that we are the result of the thousands of decisions we have made during the course of our lives. If you are overweight, it is a result of the many decisions you make daily; particularly eating and drinking choices. Your daily habits are what make you who you are. Confucius said that “men’s natures are alike; it is their habits that carry them far apart”

What if I told you that most of our daily decisions are made automatically? The area of our brain responsible for cognitive thought fatigues quickly, and can become overwhelmed if it is force to make too many decisions. This condition is called “decision fatigue.” Many business leaders suggest that you tackle complex problems and make difficult decisions early in the day, when your energy is at its highest, and reserve less complex tasks for the afternoon. Albert Einstein and Steve Jobs were said to have simplified their lives by having their closets full of identical outfits, to avoid having to decide what to wear each day. President Obama said, “You will see I wear only gray or blue suits… I am trying to pare down decisions. I do not want to make decisions about what I am eating or wearing. Because I have too many other (important) decisions to make.”

The basal ganglia, sometimes called our primitive brain or reptilian brain, was once thought to only help control movement; but is now thought to play an important role in how we learn, process emotions, make decisions, and adopt habits. It is the part of our brain that takes over when you are performing repetitive daily activities. This primitive brain, frees our conscious mind from having to make countless decisions we face each day. Many of these decisions are inconsequential. Decisions like which pant leg to put on first, or putting Splenda in your coffee mug before creamer. It is a huge advantage to delegate these task to the basal ganglia, so the conscious brain can focus on more important decisions. Have you ever gotten into your car and drove towards your work instead of driving to your doctor’s office, even though your conscious mind knew you had a doctor’s appointment? That is because your conscious mind was not in the driver’s seat. It was your primitive brain directing action out of habit. What is habit? Habit is an automatic behavior.

Habits are not good or bad. We place those labels on them based on whether they are or are not in line with our goals, objectives, and in some cases, “perception of our own reality”. They are simply learned behaviors. “Bad” habits can be interrupted and replaced by “good” habits. You just need to muster up enough discipline to make the new routine stick. Fortunately, we can change our habits and do it quickly by creating action triggers. Action triggers create new habits almost instantaneously. You will learn more about that later.

Please stop believing the notion you are overweight or unfit because you lack the willpower, have a slow metabolism, your lazy, you do not have time, or any of the excuses we all make. Trust me, I was once an overweight kid. My father was never able to shed the extra pounds, try as hard as he did. He was always overweight, like his father before him, who died of a heart attack during my father’s freshman year in high school. In one of those life changing moments, I decided I was not going to be fat. No one would put that fat label on me. I committed to daily exercise, gave up all sweets, and no junk food. That was it, that was my plan. The only difference between me, my father, and his father before him, was that I decided to change. I was committed to that decision and doggedly stuck with it, day after day until I lost the weight, which led me into a life of fitness and self-awareness. Some might say, it led me to an appreciation of a healthier lifestyle without giving up on what most people were doing.

Exercising was the easiest part for me, I enjoyed exercising. My father introduced me to exercise. He let me use his Cement Weight set in our basement and let me read all his Joe Weider Muscle and Fitness magazines. I was at that age when you love spending time with your parents. He would take me with him when he would go running around the local reservoirs, or through the woods of Brookdale Park, in my hometown of Montclair, New Jersey. I enjoy the simple rhythmic nature of running, which always cleared my mind. I rode my bike everywhere and relished the feeling of exertion that came from climbing up Mount Hebron road, and the rush of going back down at high speeds. I can still remember our dark dank unfinished basement, my dungeon. It was the place where I first pushed and pulled weights, making my muscles get stronger.

Giving up desserts was the hardest part, made more difficult by my family’s love of it. We ate out often and everyone order desserts. It was hard, it was very hard to just not succumb to temptation. Holsten’s Brookdale Confectionery was the restaurant we patronized most often. It is still well known for their homemade ice-creams and chocolates. Also made famous as the diner in which the last scene of The Sopranos was filmed. It was tough not making an excuse. I had to ignore that voice that said, “Everyone else is having some, why should I not?” It was rough, but I was resolute. I was not going to be fat. I was going to strengthen my body like the heroes in my comic books. Silly, but I was only ten years old. I did not know what I was doing, but I was doing it. Moreover, I was doing it enthusiastically. Over time it became easier to say no to desserts, and eventually they stop asking me if I wanted any.

You are not doomed to be overweight. You simply need to commit. Without commitment, you will never start. The program will not work unless you work. This program is unique from any other program you may have tried in the past, because it provides practical tips and tricks that make the process of change as easy as possible. The high impact change techniques coupled the books nutrition program will transform your body. You will be surprised how quickly you will burn away fat, and achieve a leaner stronger body. GOOD LUCK!


I hope you enjoyed reading this book introduction. Best wishes and best health!

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The book contains:

·       7 Change Strategies for Adopting a Healthy Lifestyle

·       A Flexible Diet Program that Doesn’t Put Any Foods Off-limit,  including Alcohol

·       20-Week Workout Log with Progress Assessments (Downloadable PDF)

·       3 Strategies for Resetting your Body Weight Set point to Keep the Weight Off

·       A Nutrition and Training Program Based on Science, not Bro Science.


Jump Starting Your Weight Loss Journey, Made Simple

If you have twenty or more pounds of body fat, you want to lose, beginning your weight loss journey is very easy to do. You don’t even have to change what you eat. You only have to control your portion sizes.

I am not suggesting that you will never have to re-examine your food choices after you have lost the first five or ten pounds but to begin the process of losing weight, all you have to do is cut down on the quantity of food you eat.

Whatever you are eating now, all you have to do is cut your serving sizes by approximately 20%. As a rule of thumb, a portion of protein is the size of your palm, a portion of carbohydrates is what you can fit in your cupped hand, and a portion of fat is the size of your thumb. Vegetables are technically carbohydrates, but they have such a low caloric density and are rich in nutrients and fiber so you can eat as much as you want, just don’t smother them in butter or sauces.

That’s it. That is all you have to do to begin losing weight. You should lose at least one pound a week, probably more. You can follow this simple plan until the scale stops moving. At that point, you’ll need to progress to the next stage.

The next step would be evaluating what you eat. Replacing some of the junk food in your diet with healthier food choices. Striving to eat a portion of lean protein, a complex carbohydrate, and some vegetables at each meal.

Replacing soda with a Topo Chico, tea, Gatorade Propel, Gatorade G2, or some other low-calorie beverage. When you make the substitution, focus on the enjoyment the new lower calorie beverage is providing instead of the sacrifice you are making; no longer indulging in the carbonated sugar water. This subtle shift in focus will make the substitution easier and more sustainable. When this stops producing results on the scale, you can move to the final stage.

The last stage would be logging your food to ensure you are creating a caloric deficit. The MyFitnessPal app (Google Play or iTunes) makes tracking our food intake and creating a caloric deficit as easy as possible. As you set-up your profile, you enter your target bodyweight, and your timeline for achieving it. The app tells you how many calories you can eat each day. I suggest you don’t try to lose more than 1% of your total bodyweight each week.

Restricting calories is our number one priority when our goal is weight loss. We cannot outrun a bad diet. Exercise helps, but if we are relying on it to lose weight, we are going to be very frustrated with our results, or more accurately, our lack of results.


Dream big, start small, act NOW! Change your habits, change your life! 

Learn more Top 5 Priorities of Effective Fat Loss and Looking Great

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Are you ready to reboot and reset your relationship with food and exercise? Most programs focus on the mechanics of weight loss but fail to adequately address the psychology of change required. Most people know more than enough about nutrition and exercise to lose weight, but fail to act. This book takes a new approach to getting leaner, fitter, and stronger. 

The Fat Loss Habit: Creating Routines that Make Willpower and Fat Loss Automatic takes a new approach to getting leaner, fitter, and stronger. The program uses high-impact change strategies that make the process of adopting a healthy lifestyle easier. The nutrition and workout program, like the change techniques, have all been proven effective, and are all backed by research and scientific studies.

#theFatLossHabit #FatLoss #WeightLoss  #GetHealthy #HealthyLife #Fitness #Nutrition #FitQuote #GetFit #NoExcuses #TrainHard #GetStrong #WeightTraining #Workout #Motivation #Positive #Inspiration #Habit #Happiness #YouCanDoIt #Success #BodyTransformation