Behavior Change – The Elephant in the Room

If you want to change your behavior, you must address the Elephant in the room. In the New York Times bestselling book, The Switch: How to Change Things When Change is Hard, the authors describe the struggle we all face when we want to change our habits. The battle is between the logic-driven part of our brain, the Rider, and the emotion-driven part of our mind, the Elephant.[i] The Rider is weak and prone to overthinking things, becoming overwhelmed by decision fatigue and analysis paralysis. The Elephant, on the other hand, is powerful and instinctive, fueled by emotions and primal urges. The Elephant can easily overwhelm the Rider, especially when he is indecisive. The Path they travel is the external environment. The Rider can influence the Elephant’s behavior by shaping the Path, but he cannot overcome him through brute force. Continue reading Behavior Change – The Elephant in the Room